Naeven was born out of a deeply personal journey. As a mom, Franca faced the overwhelming challenge of providing the best nutrition for her son Leo while navigating the noise, pressure, and conflicting advice that often accompanies early parenthood. Having worked with countless Consumer and Health companies during her time at McKinsey & Company in Europe and the US, she started researching the area.

At the same time, Anna looked for a way to integrate her medical training into her career as a consultant at BCG. Having worked in pediatrics as a young doctor in London, she saw what a big difference nutrition makes in a young life.

Determined to find a better, science-driven, and more personalized approach, they created Naeven; a refuge where parents can access expert guidance, premium nutrition options, and cutting-edge science, all in one seamless experience.