Find the right formula for your baby
Get a personalized recommendation for US formulas based on scientific research, your health profile and quality tests.
What you get:
A comprehensive guide to your baby’s nutrient needs based on 50+ input factors
Detailed comparison of all macro and micro nutrient values of your best three matches
Our recommendation: What formula is your best match?
Your expert-reviewed formula guide - for fee!
Your baby’s individual nutrient profile
Our #1 recommendation for you
Up to two alternatives
Why you should check what is the right infant formula for you?
Make sure your baby gets all key nutrients
We only recommend formulas that contain all relevant nutrients based on the latest science. We focus on clean and beneficial ingredients
Improve your baby’s digestion and gut
Depending on your baby’s needs, supplements like probiotics may help form the gut microbiome
Reduce risks for allergies
Understand what your best options are for common conditions and allergies
Avoid harmful ingredients
Many formulas use cheap ingredients like corn syrup or cheaper variations of nutrients such as folate to save money - find a formula that uses clean, organic ingredients of high quality
Organic Clean Non-GMO Gentle Probiotics Choline Micronutrients
Organic Clean Non-GMO Gentle Probiotics Choline Micronutrients
Your baby’s health profile including any patterns or health risks to watch out for
Overall recommendation of three formulas and assessment summary
Overview of macro nutrients by formula including how close they are to breast milk and any ingredients to watch out (e.g., bad fats, corn syrup or other industrial sugars)
Overview of micro nutrients by formula including how close they are to breast milk
Analysis of added benefits and how much scientific evidence exists by formula
Your personalized PDF report
Get your personalized recommendation
Step 1:
Take the online test
Takes 20-30 minutes
50 questions on family history, pregnancy and birth, your child and your goals
Step 2:
Naeven creates your baby’s profile
Less than 24 hours
Our team of experts every recommendation before it is sent to you!
Step 3:
Received a detailed recommendation
Your top choices in your inbox
Your assessment includes our #1 recommendation as well as up to 2 alternatives that we think could also be a good fit for you!
Our methodology
What is in the formula
Ingredient quantity and quality comparing US and EU regulation and how close to breastmilk the formulation is
Ingredient standards such as non-GMO, USDA organic, clean labels
Scientific evidence for added benefits and claims (e.g., MFGM, alpha lactalbumin)
Toxin levels of lead, BPA, arsenic and others (based on consumerreports.org)
What is right for you
Your Health Blueprint collecting 50+ input factors from family history to genetic predispositions and feeding patterns
Your preferences from convenience to price points
Meet the expert
Dr. Anna
Anna studied Medicine at Imperial College London and then gained clinical experience in pediatrics and pediatric nutrition.
Having worked in healthcare in both the EU and the USA, she understands the differences in regulations and offerings well and has reviewed hundreds of research studies and worked with experts from Harvard Medical School to develop this guide.
Chief Medical Officer Naeven Health
“Nutrition in the first year is critical. While all formulas on the market meet FDA safety standards, we are here to help you go from safe to optimal”
Our mission
Unlike many comparison pages online, we are not paid by any formula manufacturer. Instead, we use the latest science to generate meaningful insights for you.
Every recommendation is backed by hundreds of scientific papers. We read them all so you don’t have to, but that doesn’t mean that you cannot get into it.
FAQs
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We offer a personalized infant formula recommendation in the form of a PDF report with three recommended formulas and a detailed assessment as to why these are a fit for you. You can also add a 15 minute online call with Dr. Anna to discuss any open questions.
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We use a proprietary algorithm and scoring logic that looks into both scientific evidence for any given formula as well as how well a formula is suited for your individual needs based on the online assessment.
Our algorithm looks at macro ingredients and composition, additional benefits, organic and clean ingredients, price and convenience as well as your child’s predispositions based on over 50 input factors. -
We offer an independent review service and are not paid or influenced by any formula brands. We look at peer-reviewed scientific evidence as well as the FDA regulation and EU regulation for our review.
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Our online assessment asks you questions about family history, pregnancy and birth, the child’s growth and habits in order to determine their health profile. The assessment takes roughly 20 minutes and the baseline for your individual recommendation.
